Los persuasores ocultos, cómo se publicita el mundo del arte.

Publicidad en el mundo del arte.

They don’t figure in the lists of top collectors, yet they spend millions every year at auction and at dealers. They get first dibs on the most sought-after works of art at the top fairs, yet outside the art world their names are unknown – and they like to keep it that way. They work in a profession that hardly existed 10 years ago, which is expanding rapidly, and for which there are no recognised qualifications. Yet their taste can mould what collectors buy and have a far-reaching influence on setting trends for other collectors – as well as having a major impact on the market itself.

Nota completa: Hidden persuaders – FT.com.

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